Madness isn’t always bad.  Sometimes it can be fuel for the fire of champions.  This is the story of what happens when a team of dedicated professionals get together and create a mascot that symbolizes their passion and winning attitudes.  Eventually it takes on a life of it’s own and comes alive.

We’re heading back to the “Vette to Victoria” long weekend event that was hosted here in Victoria, BC last spring.  The Victoria Corvette Club organized and hosted a weekend that was filled with great cars, events, and of course people.  We were lucky enough to attend the entire gala and have come away with a great set of photos that we feature here.

Now, onto today’s story…

Show 'n Shine - Vette to Victoria - Victoria, BC, Canada

Show ‘n Shine – Vette to Victoria – Victoria, BC, Canada

Those who follow us regularly are well aware of our deep love for everything with an engine in it.  Fast cars take a front seat for our passions, and the Chevrolet Corvette is our hands-down favorite car.  Our very own Corvette, nicknamed “Beastie“, was something that we wanted for years and when the time finally came to find it, it took nearly three months to find the right car and get it shipped back to us.  Corvette enthusiasts will walk to the ends of the earth for them, and there are plenty of good reasons, too.

The Corvette is a great blend of craziness at breakneck speed and finesse of the finest caliber.  It’s just as comfortable shuttling people to and from fancy restaurants and black-tie events as it is roaring around the track striking fear into the hearts of those unprepared.

As the Show ‘n Shine event was unfolding on the Saturday morning of the “Vette to Victoria” event, we wandered the lot to meet the people and their cars.  This one was a real highlight for me personally, not just for the obvious awesomeness of the car itself, but for the moniker it was sporting.

Show 'n Shine - Vette to Victoria - Victoria, BC, Canada

Show ‘n Shine – Vette to Victoria – Victoria, BC, Canada

Meet Jake.  A madman of the highest distinction.

The Corvette legacy on and off the track is no secret.  What isn’t always talked about, however, are the key people who make this all come together and happen.  The GT series of racing has been dominated by Corvette for several years now, having won more than a few titles and races.  The team of designers and engineers at Chevrolet in the mid 2000’s began to use a rudimentary form of this icon as a bit of a mascot.  As the years rolled by and the latest generations of Corvettes were really leaving their indelible marks on the racing community at large, a graphics artist attended a race and saw the base logo flying around the track and was motivated to create a special version of it.

And since, it’s become part of the core legacy at Chevrolet Racing.  Officially named “Jake”, many believe after the character Jake in the movie “The Blues Brothers”, this icon really took on a life of it’s own in the very late 2000’s at Team Chevrolet was working on the top secret “Blue Devil” program which later turned into the latest production ZR1 cars.  Even today the latest ZR1’s rolling off the assembly lines are considered some of the very fastest production cars roaming the streets, packing a seriously supercharged engine under the instantly recognizable hood window.

Today the word “Jake” is used around The Hollow quite a bit.  He’s literally become part of the family, even though we don’t actually have one of those incredible ZR1’s in our garage…  yet.

From “The History Of Jake: Corvette Racing’s Mascot“:

The 2009 Corvette ZR1 features an embossed Jake on the intake snorkel instead of the usual Corvette cross-flag logo of lesser models.

You know you’ve made it big when your face is under the hood imprinted on an air-intake snorkel.  In 2010 a concept car was rolled out at the SEMA Show, the 2010 Chevrolet Corvette Jake Edition.  Jake has officially been cemented in the minds and imaginations of enthusiasts for generations to come.  And he’s become part of our family.

Thank you so much for your visit to our humble corner of the internet today, we really appreciate it.  We love to hear from all our visitors, so we encourage everyone to leave us any comments or thoughts you may have!  Until next time!…




  1. OK, that’s just a little mad. Mad but a nice mad, still mad never the less.

    • avatar ToadHollowPhoto says:

      Not all forms of madness are badness, Chris. Look at Van Gogh.. I understand he was a little off his rocker, yet look at the work he produced! We could say the same about Jake here.. he has a propensity for insanity, yet he’s one of the nicest guys you’d ever meet! LOL 🙂 Thank you so much for your visit, Chris, that is 100% awesome of you!

  2. avatar Edith Levy says:

    Very cool Toad. Love the hood!

  3. Nice shots Toad, well done!

  4. Another great story to go with the excellent photos, Toad! I always knew you to be a vette fan, but now I know it goes so much deeper!

    • avatar ToadHollowPhoto says:

      Thanks so much, Mark! It’s been a slow descent into madness for me over the last 25 years or so, I just can’t shake my ultimate love for these terrific cars. Thanks ever so kindly for taking the time to pop by and see us today, we sure do appreciate it!

  5. avatar Rick Louie says:

    That’s a beautiful color and thanks for the history of the Jake! Awesome!

    • avatar ToadHollowPhoto says:

      Thanks, Rick, that means an awful lot to us coming from you, my friend! We sure do appreciate your kind visit and comments here!

  6. avatar Rich McPeek says:

    Very cool shots! Love the story of Jake! Something I didn’t know! Thanks!

    • avatar ToadHollowPhoto says:

      All my pleasure, Rich, and many thanks to you for taking the time to pop on by and see us, and for leaving these great comments my friend!